Our Guiding Philosophy

In today’s world, changing consumer preferences and competition mean that business strategies either have a shorter lifespan or imitation erodes the differentiating characteristics of a company’s product or service. Companies therefore cannot rely on a “winning formula” and need to be continuously reinventing their strategic moves to be successful. These new competitive realities demand developing adaptive competencies, manifested in resilience, innovation, entrepreneurship and effective decision-making under uncertainty.